Most Viewed Live On Instagram, Top 10 Most Viewed Live Streams on Instagram
by Ritu
Updated Sep 09, 2024
Instagram Live
In the growing world of social media, Instagram Live has become a powerful tool for influencers, celebrities, and brands to connect with their fans and audience in real-time. With millions of using social media, some live streams have become very popular like Instagram.
Curious to know who holds the crown for the most viewed Live on Instagram? From celebrity appearances to behind-the-scenes content, these live sessions have captivated audiences and set new standards for online engagement. Discover here the top most viewed Instagram Lives and know who is ruling this dynamic platform.
Most Viewed Live On Instagram
| Name | Peak Viewership | Event/Stream Description | Date |
|---|---|---|---|
| Acun Ilicali | 3 million | Survivor 2020 info reveal | May 25th, 2020 |
| Tekashi 6ix9ine | 2 million | After prison stream | May 8th, 2020 |
| Jeezy vs. Gucci Mane | 1.8 million | Verzuz song battle | Nov 19th, 2020 |
| Brandy vs. Monica | 1.2 million | Verzuz song battle | Aug 31st, 2020 |
| Nicki Minaj & Drake | 992,000 | Chat about "Beam Me Up Scotty" | May 13th, 2021 |
| 6ix9ine & Nicki Minaj | 925,000 | Before the song "Trollz" release | May 2020 |
| BTC Jungkook and V | 922,000 | First ever Insta Live | Feb 2nd, 2023 |
| Cristiano Ronaldo | 710,000 | Random live stream in sauna | Feb 2022 |
| JuanDa | 701,000 | Influencer stream on his return | Oct 26th, 2022 |
| Elvish Yadav | 593,000 | Stream with friends | Aug 19th, 2023 |
Top 10 Most Viewed Live On Instagram
1. Acun Ilicali
Acun Ilicali holds the record for highest number of views in Instagram Live stream. His video streamed on May 25th, 2020, reached 3 million views. He is a Turkish TV star, TV owner, and producer who streamed a video revealing information about Turkish reality show, “Survivor 2020”. In the live video, he announced the changes in the survivor camps which attracted many number of people.
2. Tekashi 6ix9ine
Tekashi 6ix9ine holds the second place in the most-viewed Instagram Live stream. He is an American rapper known for rainbow hair and teeth grills with 2 million viewers for his May 8th, 2020, stream after being released from prison. The rapper got attention when he explained why he snitched on his criminal gang, Nine Trey Bloods.
3. Jezzy vs. Gucci Mane
They participated in a song battle. Both the rappers does not have the best relationship, which created controversy. During the song battle, his Insta Live viewers reached 1.8 million.
4. Brandy vs. Monica Verzuz
The R&B icons reached got 1.2 million viewers for the event which was also joined by the Democrat vice president candidate Kamala Harris.
5. Nicki Minaj and Drake
They talked about the release of the song “Beam Me Up Scotty” on May 13th, 2021. The Livestream reached thousands of viewers.
6. 6ix9ine and Nicki Minaj
Both did an Instagram Live chat before the release of the single “Trollz”. It reached lakhs of viewers.
7. Jungkook and V
BTS Jungkook and V from BTS broke into the most-viewed Insta Live records on 2nd February 2023. The unexpected livestream reached lakhs of viewers.
8. Christiano Ronaldo
He started an IG Live stream when relaxing in a sauna and surprised his followers. The live stream reached lakhs of views due to the immense popularity of the player.
9. JuanDa, Juan David Morales
A Colombian content creator created the record with a live broadcast talking about his return as an influencer. His return after a 7 month’s absence was welcomed with the live streamand reaching 701,000 views on IG Live.
10. Elvish Yadav
An Indian YouTuber, and Bigg Boss winner, beat the previous record of MC Stan. His Instagram Live reached 593,000 viewers on August 19, 2023.
How Does Instagram Live Work?
Instagram Live videos is highly popular on the IG newsfeed. Here followers get notification of every live video and enables live communication with Instagram followers. It offers a genuine way to create content as it is raw and doesn’t get more authentic.
Instagram Live shows a video for 24 hours after going live and gets deleted after 24 hours. The time limit for a stream is now 4 hours. Instagram live can be used to host shows and events.
It’s one of the best tools to engage customers and brand loyalty.
Key Metrics That Determine Instagram Live Popularity
The success of an Instagram Live depends on several metrics:
- View Count: Tracks the number of new viewers joining the live session.
- Retention Rate: Reflects how long viewers stay on live stream.
- Engagement Rate: Measures the interaction via comments, likes, and shares in the live broadcast.
- Reach: Captures the unique accounts reached by the live stream.
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